When a European clean-air pioneer asked how to enter the Indian market, the Digi eRelease team, working alongside Zonair3D, chose a moment, not just a method: Delhi, in December, when the country’s air-quality conversation peaks. Here is how a single press conference travelled.
| CLIENT | Zonair3D |
| SECTOR | Clean-Air Technology |
| ENGAGEMENT | Press Meet & Media Relations |
| MARKET | Pan-India |
THE CLIENT
A European clean-air pioneer, arriving in one of the world’s most polluted markets.
Zonair3D is a European medical-grade clean-air technology company. It came to India looking to do more than sell air purifiers. The plan was to build a lasting presence, with Zonair3D Experience Centres in Mayapuri (Delhi NCR) and Mumbai, and a roadmap to expand manufacturing, R&D and footprint across the country.
When the team approached Digi eRelease, the question was simple: how does a new international brand land in India in a way that builds credibility and visibility from day one?
THE STRATEGY
Choose a moment, not just a method.
Public relations works by creating a credible channel between a brand and the people it needs to reach. For a new international name in a crowded air-purifier category, that channel did not yet exist in India. It had to be built, and built around the right moment.
That moment was Delhi, in December. Every winter, the capital’s air-quality crisis pushes pollution to the centre of national conversation. Launching Zonair3D into that moment, with a hands-on press conference anchored to the announcement of the Mayapuri Experience Centre, turned a product launch into a public-health story the media was already looking to tell.
Success meant being seen and trusted, in English and Hindi, in metros and regional markets, and across print, digital and television. The plan had to be event-led but distribution-deep.
THE EXECUTION
A press conference, engineered to travel.
The launch was structured around a flagship press meet at the India International Centre, New Delhi, on 19 December 2025. Every element was built so a single afternoon could reach every tier of Indian media.
- Time the launch to the moment. December in Delhi puts air quality at the centre of national attention. Launching Zonair3D into that conversation gave the story relevance and immediate news value, instead of asking the media to care from a standing start.
- Make the press meet a demonstration, anchored in authority. Journalists experienced the medical-grade purification technology first-hand, alongside senior medical voices from Sir Ganga Ram Hospital who framed clean air as a clinical issue for children, the elderly, pregnant women and respiratory patients.
- Anchor the news to a real-world commitment. The launch announced the Mayapuri (Delhi NCR) Experience Centre, giving the press meet a tangible India proof point, not just a product reveal. Reporters had something concrete to write about beyond the brand itself.
- Build a layered syndication footprint. Wire pickup through ANI and PTI extended into English, business, Hindi and regional press, and then into television and YouTube, giving the story life across language, region and platform.
SCOPE OF WORK
A single partner, from empty venue to published headline.
Digi eRelease ran the launch end to end, so Zonair3D’s team could stay focused on its India strategy while every operational and editorial moving part was handled in one place.
- Strategy and timing. Identified the right moment, December in Delhi, and built the entire launch plan around it.
- Venue and event production. Finalised the India International Centre, then arranged every operational element from catering and setup to on-the-day floor management.
- Spokesperson preparation. Briefed Zonair3D’s leadership ahead of the meet, set up one-on-one journalist interactions, and managed the press-conference floor in real time.
- Media management. Drove journalist invitations and accreditation, securing the attendance of 22 to 23 journalists from leading Indian newsrooms on the day.
- Press release and syndication. Drafted and distributed the press release, drove national wire pickup, and ran sustained post-event follow-up that took the story past launch day.
- Product review programme. Placed review units with leading publications for 30-day in-office trials, generating three to four independent, hands-on reviews.
| “Clean Air Is a Right, Not a Luxury” THE CAMPAIGN MESSAGE THAT ANCHORED EVERY PLACEMENT |
THE RESULTS
The channel, built at national scale.
A single afternoon in New Delhi became sustained, multi-format visibility across the Indian and international news landscape. The ANI feed alone was syndicated across more than 100 platforms, generating over 150 live URLs spanning India, the US, the UK, Europe and APAC.
| 22-23 | Journalists at the press conference, from leading Indian newsrooms |
| 150+ | Online articles and syndications across digital portals |
| 10-13M+ | Total estimated impressions, cumulative reach |
| 8 | Print titles carrying the story, English and Hindi dailies |
| 8+ | Television and YouTube placements |
| 3-4 | Independent product reviews from 30-day in-office trials |
COVERAGE HIGHLIGHTS
Where the story landed.
The launch was carried by national news agencies, leading business and technology portals, Hindi and regional newspapers, and television networks, putting the brand in front of medical, media and consumer audiences at the same time.
National & business portals ANI, PTI News, News18, Tribune India, The Daily Guardian, NewsX, Rediff Money, Lokmat Times, ET Edge Insights, GadgetsNow (Times of India), DeviceNext, TechnoSports, Boldsky, The Sunday Guardian.
Print editions Dainik Bhaskar, Amar Ujala, Lok Bharat, Viraat Vaibhav, Hindustan Darpan, Amarat India, Vir Arjun, Dainik Sewak.
Television & YouTube TV9 Bharatvarsh, ETV Bharat, NI 24×7 News, Punjab Kesari, AST News, 8News India, News Helpline, PTI (X).
PHASE TWO
From launch headlines to hands-on product reviews.
The press meet opened the story; the product had to carry it forward. Digi eRelease ran a structured product review programme, placing Zonair3D units with leading newsrooms for 30-day in-office trials. The result was independent, considered review coverage, the editorial that moves a new brand from awareness to genuine consideration.
Review coverage: The Times of India, NDTV, 91mobiles.
WHY IT WORKED
Three things made the difference.
- Strategy before tactics. Choosing Delhi in December as the launch moment built relevance into the story from the start, so the media was already primed to listen.
- End-to-end ownership. One accountable partner handled venue, production, spokesperson prep, media management and coverage, so nothing slipped between vendors.
- Credibility by design. A hands-on product demonstration plus senior medical voices meant coverage was earned on substance, and the 30-day review programme carried that credibility forward.
| WORK WITH US Have a story India should be talking about? Digi eRelease helps brands build their messaging channel from the ground up, with press meets, media relations and syndication across digital, print and broadcast. Get in touch to start your campaign. |