Whether you’re a startup founder announcing a product launch or a marketer seeking credible brand visibility, the press release remains one of the most powerful tools in your communication arsenal. But what exactly is a press release—and how do you make it work for your brand?
In this beginner’s guide, we break down the essentials of press releases, how they work, and why they still matter in 2025.
What Is a Press Release?
A press release is an official written statement issued to the media to announce something newsworthy about your business. Think of it as your brand’s news bulletin, crafted to catch the attention of journalists, editors, and media outlets.
It typically answers:
- Who is the news about?
- What is the announcement?
- When and where is it happening?
- Why is it important or relevant?
- How does it impact the audience?
🧩 Why Is a Press Release Still Important in 2025?
In an era flooded with content, earned media coverage—the kind you gain from trusted publications—still drives more trust than paid ads or social posts.
Here’s why press releases matter:
When Should You Use a Press Release?
You don’t need to be a Fortune 500 company to issue a press release. Here are a few moments that justify one:
| Scenario | Why It’s Newsworthy |
|---|---|
| Startup/Product Launch | Signals entry into the market |
| Funding Announcement | Attracts investor & media attention |
| Partnership or Collaboration | Builds industry credibility |
| Awards or Milestones | Establishes thought leadership |
| CSR/Social Impact Initiative | Builds brand goodwill |
What Makes a Good Press Release?
A great press release is not just about what you want to say—it’s about what the media wants to report.
Key Elements:
- Strong Headline: Short, punchy, and informative
- Compelling Lead Paragraph: Your most newsworthy info up top
- Quote from Spokesperson: Adds human touch and authority
- Relevant Data or Stats: Enhances credibility
- Boilerplate: A short “About” section about your company
- Contact Information: So journalists can reach you for more
Common Press Release Mistakes to Avoid
- Too promotional: Journalists want news, not ads.
- Too long: Stick to 300–500 words. Brevity wins.
- No angle: If it’s not newsworthy, rethink it.
- Skipping the hook: The first sentence must capture attention.
- No media contact details: Always include a name, email, and phone number.
How to Distribute a Press Release
You’ve written a brilliant press release. Now what?
You have two choices:
1. Do-It-Yourself (DIY)
- Send directly to journalists using curated media lists
- Post on your own website/newsroom
- Share across LinkedIn or email newsletters
2. Use a PR Partner like Digi eRelease
- We handle the writing, formatting, journalist targeting, distribution, and tracking—all in one go.
- Your release lands in the inboxes of real editors across top-tier publications.
- You get reports with real-time metrics and media pickups.
Final Takeaway: Your First Press Release Is Closer Than You Think
A well-crafted press release can open doors to media features, investor interest, and wider brand visibility. It’s not just for the big brands—it’s for anyone with a story to tell.
Whether you’re a first-time founder or a seasoned marketer, mastering the press release is your first step toward meaningful media coverage.
Ready to Get Started?
At Digi eRelease, we make sure your story reaches the right headlines. Let’s take your announcement from draft to digital buzz—with strategy, speed, and substance.