The Buyer Journey Decoded: How PR and Branding Shape Every Stage
Introduction: Beyond Funnels, It’s a Journey of Trust Every brand aspires to drive conversions, but great brands build relationships.The modern buyer doesn’t just purchase a product, they buy into a story.And that story unfolds through a carefully designed buyer journey, shaped not only by marketing funnels but also by how your public relations and brand […]
From Traditional TVCs to CTV & Mobile: How Advertising is Evolving with Screens, Streams, and Speeds
In today’s fast-evolving digital world, how and where audiences consume content is changing by the day. Traditional TV commercials (TVCs) that once ruled living rooms are now sharing the stage with Connected TV (CTV) and mobile advertising—two powerful channels supercharged by digitalization, 5G, and soon 6G. As brands rethink their media investments, understanding this transformation […]
How Venus Industries Reinforced Its Hospitality Leadership with Integrated PR & Digital Storytelling with Digi eRelease
About the Client Venus Industries is a leading manufacturer of premium hotelware and serveware, recognized for its design-led approach that enhances dining experiences in hotels and restaurants across India and globally. With a growing footprint and an expanding product line, the brand sought to evolve beyond being seen purely as a supplier to be recognized […]
PR vs. Advertising: What’s the Real Difference and Why It Matters for Your Brand
In today’s crowded digital landscape, businesses are constantly looking for ways to build visibility, credibility, and trust. But when it comes to choosing the right tools to do that, many brands still confuse Public Relations (PR) with Advertising. While both aim to get your message out there, they operate very differently. Understanding the distinction can […]
Why PR Is the Secret Weapon for SEO You’re Not Using
PR and SEO — A Powerful, Underused Duo When we think about SEO, we often think keywords, backlinks, and Google’s algorithm updates. But what most founders, marketers, and even digital agencies often overlook is how public relations (PR) can supercharge organic search growth. In fact, PR and SEO benefits go hand in hand and when […]
What Is a Press Release? A Beginner’s Guide for Founders & Marketers
Whether you’re a startup founder announcing a product launch or a marketer seeking credible brand visibility, the press release remains one of the most powerful tools in your communication arsenal. But what exactly is a press release—and how do you make it work for your brand? In this beginner’s guide, we break down the essentials […]
From Launch to Legacy: How Digi eRelease Powered KEO Green Energy’s Empowerment Campaign into a National Movement
Client KEO Green Energy Sector Sustainability | Renewable Energy | Social Impact The Challenge KEO Green Energy was set to launch a transformative initiative: to empower over 100,000 women and youth across India through sustainable employment opportunities like e-rickshaw driving, solar-powered vending units, and mobile e-shops. Despite the strength of the idea, they faced a […]
Spectune by Focally – India’s First Fully Customizable Smart Glasses Launch
PR Case Study by Digi eRelease About the Brand Focally is a wearable-tech innovator combining fashion with smart functionality. With Spectune, they introduced India’s first fully customizable smart glasses—complete with swappable frames, immersive audio, and 16.7 million color lenses. The Challenge Launch a niche, new-age wearable in a saturated market during the Diwali season—and position […]
How Startups Can Use PR to Build Investor Trust
In today’s fast-paced startup ecosystem, building investor trust is just as crucial as building a product. Founders often focus on pitch decks and unit economics—but in a competitive funding environment, perception can be as powerful as performance. This is where Public Relations (PR) becomes a game-changer. Why PR Matters to Investors Investors don’t just invest […]