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Why Media Features Still Matter in the Age of Reels and Clickbait

Businessperson reading newspaper surrounded by digital reels and media icons, representing contrast between traditional press coverage and modern social media trends in India.

We live in a world where one viral reel can catapult a product into overnight fame. From dance trends to unboxings, content today is fast, fun—and fleeting. But here’s the thing: trends fade. Trust lasts. That’s why in 2025, media features in India are still one of the strongest assets a brand can have. While […]