The Buyer Journey Decoded: How PR and Branding Shape Every Stage
Introduction: Beyond Funnels, It’s a Journey of Trust Every brand aspires to drive conversions, but great brands build relationships.The modern buyer doesn’t just purchase a product, they buy into a story.And that story unfolds through a carefully designed buyer journey, shaped not only by marketing funnels but also by how your public relations and brand […]
What Is a Press Release? A Beginner’s Guide for Founders & Marketers
Whether you’re a startup founder announcing a product launch or a marketer seeking credible brand visibility, the press release remains one of the most powerful tools in your communication arsenal. But what exactly is a press release—and how do you make it work for your brand? In this beginner’s guide, we break down the essentials […]
Spectune by Focally – India’s First Fully Customizable Smart Glasses Launch
PR Case Study by Digi eRelease About the Brand Focally is a wearable-tech innovator combining fashion with smart functionality. With Spectune, they introduced India’s first fully customizable smart glasses—complete with swappable frames, immersive audio, and 16.7 million color lenses. The Challenge Launch a niche, new-age wearable in a saturated market during the Diwali season—and position […]
Why Media Features Still Matter in the Age of Reels and Clickbait
We live in a world where one viral reel can catapult a product into overnight fame. From dance trends to unboxings, content today is fast, fun—and fleeting. But here’s the thing: trends fade. Trust lasts. That’s why in 2025, media features in India are still one of the strongest assets a brand can have. While […]