The Buyer Journey Decoded: How PR and Branding Shape Every Stage
Introduction: Beyond Funnels, It’s a Journey of Trust Every brand aspires to drive conversions, but great brands build relationships.The modern buyer doesn’t just purchase a product, they buy into a story.And that story unfolds through a carefully designed buyer journey, shaped not only by marketing funnels but also by how your public relations and brand […]
Beyond Discounts: How Brands Can Win Festival Marketing in 2025
Festivals in India have always been high-stakes moments for brands. In 2024, India’s festive season retail sales touched an estimated $52 billion, with categories like electronics, fashion, and lifestyle seeing a 20–30% spike in demand. Yet, one insight is clear: discounts alone are no longer enough to win consumer attention. As we step into 2025, […]
Evolv Today’s THRIVE Launch – A Digi eRelease Success Story
Shruti Verma, CEO of Evolv Today, believes that developing emotional intelligence in the teenage years “means you are laying the foundation for a happy and successful life”indiatoday.in. This philosophy was at the heart of THRIVE’s launch campaign, guiding a PR strategy that sparked nationwide conversations on teen education. Background & Goals Evolv Today – a […]
PR vs. Advertising: What’s the Real Difference and Why It Matters for Your Brand
In today’s crowded digital landscape, businesses are constantly looking for ways to build visibility, credibility, and trust. But when it comes to choosing the right tools to do that, many brands still confuse Public Relations (PR) with Advertising. While both aim to get your message out there, they operate very differently. Understanding the distinction can […]
Case Study: How Vantage Markets Amplified Its Brand Presence Across Media, Blogs & Display Ads
Client Overview Vantage Markets is a global multi-asset broker offering access to CFDs on Forex, Indices, Commodities, Shares, and more. With a focus on investor education and intelligent trading, the brand aimed to establish itself as a trusted voice in India’s growing retail investing landscape. Objective Vantage Markets partnered with Digi eRelease to: Our Strategy […]
Why PR Is the Secret Weapon for SEO You’re Not Using
PR and SEO — A Powerful, Underused Duo When we think about SEO, we often think keywords, backlinks, and Google’s algorithm updates. But what most founders, marketers, and even digital agencies often overlook is how public relations (PR) can supercharge organic search growth. In fact, PR and SEO benefits go hand in hand and when […]
What Is a Press Release? A Beginner’s Guide for Founders & Marketers
Whether you’re a startup founder announcing a product launch or a marketer seeking credible brand visibility, the press release remains one of the most powerful tools in your communication arsenal. But what exactly is a press release—and how do you make it work for your brand? In this beginner’s guide, we break down the essentials […]
Why Every Business Needs PR in 2025: Benefits, ROI & Strategy
In today’s fast-moving digital-first world, your brand doesn’t get a second chance at a first impression. Whether you’re a startup raising your first round or an enterprise expanding across markets, there’s one truth that remains: Public Relations (PR) is no longer optional. At Digi eRelease, we’ve seen firsthand how brands that invest in smart, strategic […]
From Launch to Legacy: How Digi eRelease Powered KEO Green Energy’s Empowerment Campaign into a National Movement
Client KEO Green Energy Sector Sustainability | Renewable Energy | Social Impact The Challenge KEO Green Energy was set to launch a transformative initiative: to empower over 100,000 women and youth across India through sustainable employment opportunities like e-rickshaw driving, solar-powered vending units, and mobile e-shops. Despite the strength of the idea, they faced a […]
Spectune by Focally – India’s First Fully Customizable Smart Glasses Launch
PR Case Study by Digi eRelease About the Brand Focally is a wearable-tech innovator combining fashion with smart functionality. With Spectune, they introduced India’s first fully customizable smart glasses—complete with swappable frames, immersive audio, and 16.7 million color lenses. The Challenge Launch a niche, new-age wearable in a saturated market during the Diwali season—and position […]