The Buyer Journey Decoded: How PR and Branding Shape Every Stage
Introduction: Beyond Funnels, It’s a Journey of Trust Every brand aspires to drive conversions, but great brands build relationships.The modern buyer doesn’t just purchase a product, they buy into a story.And that story unfolds through a carefully designed buyer journey, shaped not only by marketing funnels but also by how your public relations and brand […]
Beyond Discounts: How Brands Can Win Festival Marketing in 2025
Festivals in India have always been high-stakes moments for brands. In 2024, India’s festive season retail sales touched an estimated $52 billion, with categories like electronics, fashion, and lifestyle seeing a 20–30% spike in demand. Yet, one insight is clear: discounts alone are no longer enough to win consumer attention. As we step into 2025, […]
The Modern Business Guide to Marketing & Communications
(With real-world examples and tactical tips for 2025) What exactly is Marketing & Communications? Marketing & Communications (or MarCom) is how your brand shares its story with the world. It spans advertising, PR, social media, email, events, content marketing, sponsorships, even how your employees speak about the company. In short, it’s everything that shapes public […]
From Launch to Legacy: How Digi eRelease Powered KEO Green Energy’s Empowerment Campaign into a National Movement
Client KEO Green Energy Sector Sustainability | Renewable Energy | Social Impact The Challenge KEO Green Energy was set to launch a transformative initiative: to empower over 100,000 women and youth across India through sustainable employment opportunities like e-rickshaw driving, solar-powered vending units, and mobile e-shops. Despite the strength of the idea, they faced a […]
How Startups Can Use PR to Build Investor Trust
In today’s fast-paced startup ecosystem, building investor trust is just as crucial as building a product. Founders often focus on pitch decks and unit economics—but in a competitive funding environment, perception can be as powerful as performance. This is where Public Relations (PR) becomes a game-changer. Why PR Matters to Investors Investors don’t just invest […]
Navigating Crisis Communication: Best Practices for Protecting Brand Reputation
Today in an era where information is disseminated instantaneously, how a company responds to a crisis can make or break its reputation. Crisis communication goes beyond just leaping in; it involves crafting a message, keeping trust by being open, and expressing empathy and respect. Safeguard your brand from losing the public’s confidence with excellent crisis […]