Why Every Business Needs PR in 2025: Benefits, ROI & Strategy
In today’s fast-moving digital-first world, your brand doesn’t get a second chance at a first impression. Whether you’re a startup raising your first round or an enterprise expanding across markets, there’s one truth that remains: Public Relations (PR) is no longer optional. At Digi eRelease, we’ve seen firsthand how brands that invest in smart, strategic […]
Why Media Features Still Matter in the Age of Reels and Clickbait
We live in a world where one viral reel can catapult a product into overnight fame. From dance trends to unboxings, content today is fast, fun—and fleeting. But here’s the thing: trends fade. Trust lasts. That’s why in 2025, media features in India are still one of the strongest assets a brand can have. While […]
WAVES 2025: India’s Creative Economy Takes Center Stage—And So Should Your Brand Story
India’s cultural and creative industries have long been global in spirit. With the debut of WAVES Summit 2025—a global audio-visual and entertainment gathering—the world is beginning to listen more closely. Inaugurated by Prime Minister Narendra Modi, the summit brought together storytellers, innovators, policymakers, investors, and global media in a shared vision: positioning India as a […]