How Venus Industries Reinforced Its Hospitality Leadership with Integrated PR & Digital Storytelling with Digi eRelease
About the Client Venus Industries is a leading manufacturer of premium hotelware and serveware, recognized for its design-led approach that enhances dining experiences in hotels and restaurants across India and globally. With a growing footprint and an expanding product line, the brand sought to evolve beyond being seen purely as a supplier to be recognized […]
Why Every Business Needs PR in 2025: Benefits, ROI & Strategy
In today’s fast-moving digital-first world, your brand doesn’t get a second chance at a first impression. Whether you’re a startup raising your first round or an enterprise expanding across markets, there’s one truth that remains: Public Relations (PR) is no longer optional. At Digi eRelease, we’ve seen firsthand how brands that invest in smart, strategic […]
Why Media Features Still Matter in the Age of Reels and Clickbait
We live in a world where one viral reel can catapult a product into overnight fame. From dance trends to unboxings, content today is fast, fun—and fleeting. But here’s the thing: trends fade. Trust lasts. That’s why in 2025, media features in India are still one of the strongest assets a brand can have. While […]
WAVES 2025: India’s Creative Economy Takes Center Stage—And So Should Your Brand Story
India’s cultural and creative industries have long been global in spirit. With the debut of WAVES Summit 2025—a global audio-visual and entertainment gathering—the world is beginning to listen more closely. Inaugurated by Prime Minister Narendra Modi, the summit brought together storytellers, innovators, policymakers, investors, and global media in a shared vision: positioning India as a […]
Navigating Crisis Communication: Best Practices for Protecting Brand Reputation
Today in an era where information is disseminated instantaneously, how a company responds to a crisis can make or break its reputation. Crisis communication goes beyond just leaping in; it involves crafting a message, keeping trust by being open, and expressing empathy and respect. Safeguard your brand from losing the public’s confidence with excellent crisis […]