Spectune by Focally – India’s First Fully Customizable Smart Glasses Launch
PR Case Study by Digi eRelease About the Brand Focally is a wearable-tech innovator combining fashion with smart functionality. With Spectune, they introduced India’s first fully customizable smart glasses—complete with swappable frames, immersive audio, and 16.7 million color lenses. The Challenge Launch a niche, new-age wearable in a saturated market during the Diwali season—and position […]
How Startups Can Use PR to Build Investor Trust
In today’s fast-paced startup ecosystem, building investor trust is just as crucial as building a product. Founders often focus on pitch decks and unit economics—but in a competitive funding environment, perception can be as powerful as performance. This is where Public Relations (PR) becomes a game-changer. Why PR Matters to Investors Investors don’t just invest […]