PR Case Study by Digi eRelease
About the Brand
Focally is a wearable-tech innovator combining fashion with smart functionality. With Spectune, they introduced India’s first fully customizable smart glasses—complete with swappable frames, immersive audio, and 16.7 million color lenses.
The Challenge
Launch a niche, new-age wearable in a saturated market during the Diwali season—and position it not just as a gadget, but a lifestyle statement.
Our PR Strategy
Press Distribution
Crafted a compelling press release distributed via ANI and Business Standard, giving Spectune nationwide visibility from day one.
Tier-1 Media Outreach
Targeted top platforms in tech, business, and lifestyle—securing placements across NDTV, India Today, VC Circle, TechCircle, The Tribune, Gizbot, and Indian Express – Indulge.
Product Review Seeding
Coordinated delivery, review logistics, and media follow-ups to secure two in-depth, credible product reviews.
PR Impact & Results
• 15+ verified editorial features in under 4 weeks
• 1.5M+ combined media impressions
• High recall value among tech-savvy and fashion-forward consumers
• Established Spectune as a smart-glasses brand to watch
💬 What the Media Said
“A fun way to replace both your boring specs and TWS earbuds.” – India Today
“Stylish, futuristic, and surprisingly accessible.” – NDTV
✅ Key Media Features
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