Client
KEO Green Energy
Sector
Sustainability | Renewable Energy | Social Impact
The Challenge
KEO Green Energy was set to launch a transformative initiative: to empower over 100,000 women and youth across India through sustainable employment opportunities like e-rickshaw driving, solar-powered vending units, and mobile e-shops.
Despite the strength of the idea, they faced a major obstacle:
How do you turn a regional CSR launch into a national narrative with credibility, emotion, and measurable reach?
KEO needed a PR partner who could:
- Craft a compelling human story.
- Ensure multi-platform coverage across India.
- Attract attention from both mainstream and regional media houses.
Digi eRelease: The Strategic PR Partner
KEO Green Energy partnered with Digi eRelease to transform the initiative into a powerful media movement. Our goal was to secure not just visibility—but recognition, credibility, and conversation.
Our Approach
| Activity | Execution Highlights |
|---|---|
| Press Release Drafting | Tailored, story-first approach focusing on empowerment and sustainable growth. |
| Media Targeting | Engaged over 100 outlets—balancing national, regional, Hindi, English, CSR, and business media. |
| Live Event Engagement | Invited media to the conference and coordinated onsite interviews with key stakeholders. |
| Multi-format Syndication | TV, print, digital, YouTube, and blogs were targeted for repeat visibility. |
| Post-event Follow-ups | Ensured post-launch stories, interviews, and community engagement pieces were seeded. |
The Results: 60+ Media Hits Across India
| Media Type | Number of Outlets |
|---|---|
| TV & YouTube | 20+ |
| Print Media | 28 |
| Online/Digital Media | 21+ |
Featured In:
Republic TV, News 9 Hindi, The Business Guardian, The Print, CSR Universe, Tez Tarrar, Daily Diary News, Jaipur Times, UNI, ANI and many more.
Languages:
English, Hindi
Geography:
National and regional coverage from Delhi, Jaipur, Lucknow, and beyond.
Repeat Mentions & Interviews:
Coverage included in-depth follow-ups with Republic Samachar and YouTube news channels like Star India Radio.
Top Media Links:
Themes Picked by Media
🟢 Women & Youth Empowerment: All stories spotlighted the empowerment theme as the heart of the initiative.
🟢 Sustainable Livelihoods: Media emphasized roles like e-rickshaw drivers, green food carts, and solar shops.
🟢 Large-Scale Social Impact: The 100,000 job goal featured prominently in headlines and summaries.
🟢 Collaborative Power: The partnership with Uttaranchal Club Trust added grassroots credibility and social trust.
🎤 What the Client Said
“Digi eRelease gave our mission a national voice. Their team helped us reach audiences we couldn’t dream of accessing ourselves. The coverage inspired community inquiries, policy interest, and even investor attention.”
— Surendra Arya, Founder, Uttaranchal Club Trust
🏁 Outcome: Awareness with Authority
KEO Green Energy’s initiative didn’t just launch—it sparked a national conversation.
Thanks to Digi eRelease’s strategy:
- KEO built a trusted media identity.
- Stakeholders began recognizing KEO’s leadership in sustainability and social responsibility.
- The campaign inspired early adoption interest from multiple Indian states and NGOs.
Conclusion
This collaboration proves that a powerful idea needs a powerful PR strategy to flourish. Digi eRelease didn’t just secure coverage—we built momentum, memory, and meaning.
Your initiative can be next.
💬 Let’s create your media moment.