From Traditional TVCs to CTV & Mobile: How Advertising is Evolving with Screens, Streams, and Speeds
In today’s fast-evolving digital world, how and where audiences consume content is changing by the day. Traditional TV commercials (TVCs) that once ruled living rooms are now sharing the stage with Connected TV (CTV) and mobile advertising—two powerful channels supercharged by digitalization, 5G, and soon 6G. As brands rethink their media investments, understanding this transformation […]
The Future of Meta Advertising: Top Trends Shaping 2025
Introduction: Meta’s Dominance Continues Despite emerging platforms like TikTok and evolving programmatic ecosystems, Meta, the powerhouse behind Facebook & Instagram, remains a critical part of global marketing budgets. In 2025, with over 3 billion monthly active users, Meta’s evolving ad ecosystem continues to offer businesses unmatched scale, targeting depth, and ROI. At Digi eRelease, we […]
The Ultimate Guide to Digital Marketing Elements That Boost Sales
In today’s digital economy, sales don’t happen by chance, they happen by strategy. Whether you’re running an eCommerce brand, SaaS startup, or service-based business, your customers are interacting with multiple marketing touchpoints before they convert. You might ask: “Do I need SEO and PR and ads and email marketing?” Yes. Because each element plays a […]
PR vs. Advertising: What’s the Real Difference and Why It Matters for Your Brand
In today’s crowded digital landscape, businesses are constantly looking for ways to build visibility, credibility, and trust. But when it comes to choosing the right tools to do that, many brands still confuse Public Relations (PR) with Advertising. While both aim to get your message out there, they operate very differently. Understanding the distinction can […]
Why PR Is the Secret Weapon for SEO You’re Not Using
PR and SEO — A Powerful, Underused Duo When we think about SEO, we often think keywords, backlinks, and Google’s algorithm updates. But what most founders, marketers, and even digital agencies often overlook is how public relations (PR) can supercharge organic search growth. In fact, PR and SEO benefits go hand in hand and when […]
What Is a Press Release? A Beginner’s Guide for Founders & Marketers
Whether you’re a startup founder announcing a product launch or a marketer seeking credible brand visibility, the press release remains one of the most powerful tools in your communication arsenal. But what exactly is a press release—and how do you make it work for your brand? In this beginner’s guide, we break down the essentials […]
Why Every Business Needs PR in 2025: Benefits, ROI & Strategy
In today’s fast-moving digital-first world, your brand doesn’t get a second chance at a first impression. Whether you’re a startup raising your first round or an enterprise expanding across markets, there’s one truth that remains: Public Relations (PR) is no longer optional. At Digi eRelease, we’ve seen firsthand how brands that invest in smart, strategic […]
Why Media Features Still Matter in the Age of Reels and Clickbait
We live in a world where one viral reel can catapult a product into overnight fame. From dance trends to unboxings, content today is fast, fun—and fleeting. But here’s the thing: trends fade. Trust lasts. That’s why in 2025, media features in India are still one of the strongest assets a brand can have. While […]
WAVES 2025: India’s Creative Economy Takes Center Stage—And So Should Your Brand Story
India’s cultural and creative industries have long been global in spirit. With the debut of WAVES Summit 2025—a global audio-visual and entertainment gathering—the world is beginning to listen more closely. Inaugurated by Prime Minister Narendra Modi, the summit brought together storytellers, innovators, policymakers, investors, and global media in a shared vision: positioning India as a […]
How Startups Can Use PR to Build Investor Trust
In today’s fast-paced startup ecosystem, building investor trust is just as crucial as building a product. Founders often focus on pitch decks and unit economics—but in a competitive funding environment, perception can be as powerful as performance. This is where Public Relations (PR) becomes a game-changer. Why PR Matters to Investors Investors don’t just invest […]