About the Client
Venus Industries is a leading manufacturer of premium hotelware and serveware, recognized for its design-led approach that enhances dining experiences in hotels and restaurants across India and globally. With a growing footprint and an expanding product line, the brand sought to evolve beyond being seen purely as a supplier to be recognized as an innovative leader shaping modern hospitality.
The Challenge
Venus Industries faced the classic challenge of many established B2B manufacturers:
- Despite high-quality products and strong existing relationships, brand differentiation was limited to catalog-based selling.
- In a market flooded with both domestic and international competitors, the company needed to build a stronger brand narrative that could resonate emotionally and professionally with hospitality decision-makers.
- The brand also had minimal owned content and digital assets, limiting its SEO visibility and ability to leverage long-tail digital inquiries.
The Goals
Venus Industries partnered with Digi eRelease to achieve these strategic communication objectives:
–Elevate Brand Authority: Position Venus Industries as a thought leader in elevating hotel dining experiences.
–Humanise the Brand: Tell the entrepreneurial story behind the company, connecting personally with industry stakeholders.
–Build Digital Foundations: Strengthen owned media (blogs, news, social platforms) for SEO, credibility, and long-term visibility.
–Drive Targeted Engagement: Reach hospitality buyers, chefs, and procurement teams to nurture trust and future opportunities.
Our Strategy
1. A Multi-Layered PR Program
- Press Release Rollout:
Crafted a compelling press release series highlighting Venus Industries’ commitment to the hospitality sector, distributed to 70+ leading business, hospitality, and lifestyle media outlets. - Leadership Story Placement:
Developed an inspiring Q&A-style narrative on Seema Khurana’s journey from passion to industry leadership, pitched to top entrepreneurial and business publications.
This human-centric approach shifted the brand’s image from a transactional B2B vendor to a company with vision and values.
2. Owned Content Development
- Flagship Blog:
Created a cornerstone blog titled “Elevating Hotel Dining Experiences with Venus Industries’ Unique Serveware,” published on the official website.
This not only showcased industry expertise but also improved the site’s organic search footprint for hospitality decision keywords. - News & Updates Section:
Developed a structured newsroom on venusindustries.in, serving as a reliable hub for press and partners to track brand announcements, enhancing long-term trust signals for both buyers and Google’s algorithms.
3. Social Media Activation
- Instagram & Facebook Campaign:
Designed and executed 15 visually compelling posts, blending product showcases, hospitality trends, and behind-the-scenes stories. - Content Themes:
- Featured elegant product setups to inspire hoteliers.
- Shared brand values and stories to build an emotional connection.
- Maintained consistency to boost recall among targeted B2B audiences.
Execution Highlights & Breakdown
| Channel / Activity | Key Actions | Impact & Estimated Value |
|---|---|---|
| Press Releases | 70+ top-tier media distributions | ~INR 50,00,000 in earned PR value |
| Leadership Stories | 20+ Q&A placements on Seema Khurana | ~INR 25,00,000 in additional media value |
| Blog Development | 1 flagship article on website | INR 10,000 (content + SEO asset value) |
| Newsroom Creation | Structured updates for press & SEO | Long-term authority builder |
| Social Media Campaign | 15 Instagram & Facebook posts | INR 50,000 in evaluated media engagement |
Quantitative Impact
| KPI | Outcome |
|---|---|
| Total Media Placements | ~90+ across press releases + Q&As |
| Combined Earned Media Value | ~INR 75,00,000+ |
| Social Impressions | ~1.5-2 lakh impressions organically & through amplification |
| Enhanced Website Authority | New indexed blog + news content aiding SEO & press discoverability |
What This Delivered for Venus Industries
—Repositioned the brand from a catalogue-based supplier to a visionary partner shaping hospitality experiences.
—Built long-lasting digital assets (blogs, news, social posts) that continue driving organic traffic and supporting future campaigns.
—Strengthened emotional and professional trust through authentic leadership storytelling.
—Created a solid foundation for engaging chefs, F&B directors, and purchase managers beyond price-driven conversations.
Why This Matters — The Digi eRelease Perspective
At Digi eRelease, we believe B2B success stories like Venus Industries prove a fundamental truth:
It’s not enough to tell the market what you sell. You must consistently show why your brand matters through stories, leadership, and a digital footprint that builds trust long before the first inquiry.
In industries like hospitality, where every dining experience is also a brand statement, suppliers with the strongest narratives win not just on catalogues, but in long-term relationships and premium brand positioning.
Let’s Elevate Your Brand Next
Whether you’re a B2B manufacturer, tech innovator, or service-led enterprise, Digi eRelease crafts PR and content strategies that:
-Multiply brand trust across media, social, and owned platforms.
-Build leadership stories that turn founders into media assets.
-Create always-on digital ecosystems that deliver beyond campaign cycles.
Get in touch with us to explore how we can architect your next success story.