Why PR Is the Secret Weapon for SEO You’re Not Using
PR and SEO — A Powerful, Underused Duo When we think about SEO, we often think keywords, backlinks, and Google’s algorithm updates. But what most founders, marketers, and even digital agencies often overlook is how public relations (PR) can supercharge organic search growth. In fact, PR and SEO benefits go hand in hand and when […]
What Is a Press Release? A Beginner’s Guide for Founders & Marketers
Whether you’re a startup founder announcing a product launch or a marketer seeking credible brand visibility, the press release remains one of the most powerful tools in your communication arsenal. But what exactly is a press release—and how do you make it work for your brand? In this beginner’s guide, we break down the essentials […]
Why Every Business Needs PR in 2025: Benefits, ROI & Strategy
In today’s fast-moving digital-first world, your brand doesn’t get a second chance at a first impression. Whether you’re a startup raising your first round or an enterprise expanding across markets, there’s one truth that remains: Public Relations (PR) is no longer optional. At Digi eRelease, we’ve seen firsthand how brands that invest in smart, strategic […]
From Launch to Legacy: How Digi eRelease Powered KEO Green Energy’s Empowerment Campaign into a National Movement
Client KEO Green Energy Sector Sustainability | Renewable Energy | Social Impact The Challenge KEO Green Energy was set to launch a transformative initiative: to empower over 100,000 women and youth across India through sustainable employment opportunities like e-rickshaw driving, solar-powered vending units, and mobile e-shops. Despite the strength of the idea, they faced a […]
Spectune by Focally – India’s First Fully Customizable Smart Glasses Launch
PR Case Study by Digi eRelease About the Brand Focally is a wearable-tech innovator combining fashion with smart functionality. With Spectune, they introduced India’s first fully customizable smart glasses—complete with swappable frames, immersive audio, and 16.7 million color lenses. The Challenge Launch a niche, new-age wearable in a saturated market during the Diwali season—and position […]
Why Media Features Still Matter in the Age of Reels and Clickbait
We live in a world where one viral reel can catapult a product into overnight fame. From dance trends to unboxings, content today is fast, fun—and fleeting. But here’s the thing: trends fade. Trust lasts. That’s why in 2025, media features in India are still one of the strongest assets a brand can have. While […]
WAVES 2025: India’s Creative Economy Takes Center Stage—And So Should Your Brand Story
India’s cultural and creative industries have long been global in spirit. With the debut of WAVES Summit 2025—a global audio-visual and entertainment gathering—the world is beginning to listen more closely. Inaugurated by Prime Minister Narendra Modi, the summit brought together storytellers, innovators, policymakers, investors, and global media in a shared vision: positioning India as a […]
How Startups Can Use PR to Build Investor Trust
In today’s fast-paced startup ecosystem, building investor trust is just as crucial as building a product. Founders often focus on pitch decks and unit economics—but in a competitive funding environment, perception can be as powerful as performance. This is where Public Relations (PR) becomes a game-changer. Why PR Matters to Investors Investors don’t just invest […]
Analyzing the Impact of Press Conferences on Public Perception: Shaping Opinions and Media Narratives
Introduction: The Power of Press Conferences in Shaping Public Opinion Press conferences are powerful tools for shaping public opinion and influencing media narratives. They allow companies, politicians, and celebrities to share important messages directly with the public and the media. By managing a press conference well, organizations can not only share information but also answer […]
Navigating Crisis Communication: Best Practices for Protecting Brand Reputation
Today in an era where information is disseminated instantaneously, how a company responds to a crisis can make or break its reputation. Crisis communication goes beyond just leaping in; it involves crafting a message, keeping trust by being open, and expressing empathy and respect. Safeguard your brand from losing the public’s confidence with excellent crisis […]