The Buyer Journey Decoded: How PR and Branding Shape Every Stage
Introduction: Beyond Funnels, It’s a Journey of Trust Every brand aspires to drive conversions, but great brands build relationships.The modern buyer doesn’t just purchase a product, they buy into a story.And that story unfolds through a carefully designed buyer journey, shaped not only by marketing funnels but also by how your public relations and brand […]
Beyond Discounts: How Brands Can Win Festival Marketing in 2025
Festivals in India have always been high-stakes moments for brands. In 2024, India’s festive season retail sales touched an estimated $52 billion, with categories like electronics, fashion, and lifestyle seeing a 20–30% spike in demand. Yet, one insight is clear: discounts alone are no longer enough to win consumer attention. As we step into 2025, […]
Evolv Today’s THRIVE Launch – A Digi eRelease Success Story
Shruti Verma, CEO of Evolv Today, believes that developing emotional intelligence in the teenage years “means you are laying the foundation for a happy and successful life”indiatoday.in. This philosophy was at the heart of THRIVE’s launch campaign, guiding a PR strategy that sparked nationwide conversations on teen education. Background & Goals Evolv Today – a […]
The Modern Business Guide to Marketing & Communications
(With real-world examples and tactical tips for 2025) What exactly is Marketing & Communications? Marketing & Communications (or MarCom) is how your brand shares its story with the world. It spans advertising, PR, social media, email, events, content marketing, sponsorships, even how your employees speak about the company. In short, it’s everything that shapes public […]
From Traditional TVCs to CTV & Mobile: How Advertising is Evolving with Screens, Streams, and Speeds
In today’s fast-evolving digital world, how and where audiences consume content is changing by the day. Traditional TV commercials (TVCs) that once ruled living rooms are now sharing the stage with Connected TV (CTV) and mobile advertising—two powerful channels supercharged by digitalization, 5G, and soon 6G. As brands rethink their media investments, understanding this transformation […]
The Future of Meta Advertising: Top Trends Shaping 2025
Introduction: Meta’s Dominance Continues Despite emerging platforms like TikTok and evolving programmatic ecosystems, Meta, the powerhouse behind Facebook & Instagram, remains a critical part of global marketing budgets. In 2025, with over 3 billion monthly active users, Meta’s evolving ad ecosystem continues to offer businesses unmatched scale, targeting depth, and ROI. At Digi eRelease, we […]
How Venus Industries Reinforced Its Hospitality Leadership with Integrated PR & Digital Storytelling with Digi eRelease
About the Client Venus Industries is a leading manufacturer of premium hotelware and serveware, recognized for its design-led approach that enhances dining experiences in hotels and restaurants across India and globally. With a growing footprint and an expanding product line, the brand sought to evolve beyond being seen purely as a supplier to be recognized […]
The Ultimate Guide to Digital Marketing Elements That Boost Sales
In today’s digital economy, sales don’t happen by chance, they happen by strategy. Whether you’re running an eCommerce brand, SaaS startup, or service-based business, your customers are interacting with multiple marketing touchpoints before they convert. You might ask: “Do I need SEO and PR and ads and email marketing?” Yes. Because each element plays a […]
PR vs. Advertising: What’s the Real Difference and Why It Matters for Your Brand
In today’s crowded digital landscape, businesses are constantly looking for ways to build visibility, credibility, and trust. But when it comes to choosing the right tools to do that, many brands still confuse Public Relations (PR) with Advertising. While both aim to get your message out there, they operate very differently. Understanding the distinction can […]
Case Study: How Vantage Markets Amplified Its Brand Presence Across Media, Blogs & Display Ads
Client Overview Vantage Markets is a global multi-asset broker offering access to CFDs on Forex, Indices, Commodities, Shares, and more. With a focus on investor education and intelligent trading, the brand aimed to establish itself as a trusted voice in India’s growing retail investing landscape. Objective Vantage Markets partnered with Digi eRelease to: Our Strategy […]