Shruti Verma, CEO of Evolv Today, believes that developing emotional intelligence in the teenage years “means you are laying the foundation for a happy and successful life”indiatoday.in. This philosophy was at the heart of THRIVE’s launch campaign, guiding a PR strategy that sparked nationwide conversations on teen education.

Background & Goals

Evolv Today – a leading organization in teenage social-emotional learning – was preparing to launch THRIVE, an innovative online program designed to equip teens with essential life skills. Spearheaded by founder Shruti Verma, THRIVE focuses on helping teenagers build emotional intelligence, set positive goals, show empathy, forge healthy relationships, and make responsible decisions for a future-ready generation ahmedabadmirror.com. The stakes were high: with only one press release to introduce THRIVE, Evolv Today needed to maximize its impact.

Campaign Objectives: Evolv Today partnered with Digi eRelease with three clear goals in mind:

• Brand Awareness: Introduce the THRIVE program – and Evolv Today’s mission – to a broad audience nationwide.
• Lead Generation: Drive interest and inquiries from parents, educators, and schools keen on teen social-emotional learning.
• Media Visibility: Secure credible media coverage to build trust, visibility, and position Evolv Today as a thought leader in teen education.

Success would be measured by the reach of coverage, number of media placements, and public engagement generated. In short, Evolv Today sought a burst of publicity that not only spread the word about THRIVE but also resonated deeply with their target audience.

THRIVE Campaign Media Coverage Highlights

The Digi eRelease campaign for Evolv Today’s THRIVE program generated extensive media coverage, with dozens of press release pickups across online news portals and aggregators. This coverage amplified the THRIVE initiative’s message – equipping teens with a growth mindset and social-emotional learning – to a broad audience.

Top Media Outlets Featuring the THRIVE Press Release

Figure: Top media outlets that featured the THRIVE press release, showing publication type and estimated monthly audience reach. Notable high-visibility platforms included Google News (a news aggregator with ~54.8 million monthly visits) and Dailyhunt (a news aggregator app, ~7.0 million visits). Among direct news portals, the Ahmedabad Mirror – an English-language city newspaper site – also published the story (~788k monthly visits). These outlets (along with JioNews and others) helped propel the THRIVE press release to an estimated 63.74 million potential readers in total.

Campaign Coverage Performance Summary

Figure: Summary of campaign coverage performance. In total, the THRIVE press release secured 58 media placements (online and print combined), delivering an estimated potential reach of ~63.74 million audience impressions. The coverage was almost entirely digital – essentially 100% online pickups (full-page articles on news websites or aggregators) versus negligible print mentions. All placements were full-length articles dedicated to the THRIVE announcement (i.e. full-page pickups), underscoring the campaign’s strong media traction and visibility.

Coverage data from Digi eRelease report, including media outlet audience figures and reach estimates. The press release titled “Evolv Today Launches THRIVE…” was featured on platforms ranging from Google News to regional news sites, illustrating the campaign’s wide outreach.