Case Study: How Vantage Markets Amplified Its Brand Presence Across Media, Blogs & Display Ads

Client Overview

Vantage Markets is a global multi-asset broker offering access to CFDs on Forex, Indices, Commodities, Shares, and more. With a focus on investor education and intelligent trading, the brand aimed to establish itself as a trusted voice in India’s growing retail investing landscape.

Objective

Vantage Markets partnered with Digi eRelease to:

• Build thought leadership through credible finance publications
• Boost brand discoverability and web traffic
• Reach retail investors and traders across platforms
• Generate measurable ROI through an integrated digital PR campaign

Our Strategy

1. High-Authority Media Placements

We secured feature-rich articles across India’s top financial and business publications. Each story offered UTM-tracked links, SEO value, and long-format educational insights.

Media Highlights:

• Moneycontrol – Demystifying Indices
• Hindustan Times – Macro-Economic Forces at Play
• Zee Business – Understanding Benchmark Indices
• The Week – How News Shapes Index Movements
• BusinessWorld – Geographical Benchmark Indices

2. Targeted Display Banner Campaigns

To support brand recall, we activated banners on relevant business and finance websites:

• Business News This Week
• India Press Release
• India Technology News

These channels delivered strong visibility among finance readers, startup founders, and traders.

3. Niche Blogger Outreach for SEO & Reach

We collaborated with finance and investing blogs to build community trust and earn organic traffic:

Featured Blogs:

• FinanceBuzz India
• SmartTradingTips.com
• Investing Today Blog
• Trader’s Web Journal
• Fintech Diaries

Each blog delivered backlinks, long-format content, and email newsletter visibility, extending the brand’s presence to Tier-2 and Tier-3 regions.

Results & ROI

Key Metrics	Performance
Estimated Total Reach	5.2+ Million Readers
Earned Media Coverage	6 Publications + 5 Blogs
Banner Ad Impressions	180,000+
Click-Throughs (from UTM links)	3,100+
New Users via Campaign Links	800+
SEO Backlinks Generated	11+ High DA Do-Follow Backlinks
PR Value Delivered	₹9.8 Lakhs+
ROI Delivered	4.5X on campaign investment

Impact

• Boosted brand trust through credible editorial content
• Drove measurable traffic from UTM-linked placements
• Improved SEO performance via high-authority backlinks
• Expanded audience reach with blog and banner synergy

📈 Want to build a similar multi-channel visibility campaign for your brand?

👉 Contact Digi eRelease to discuss how we can turn your narrative into high-ROI brand visibility.