In today’s fast-moving digital-first world, your brand doesn’t get a second chance at a first impression. Whether you’re a startup raising your first round or an enterprise expanding across markets, there’s one truth that remains: Public Relations (PR) is no longer optional.
At Digi eRelease, we’ve seen firsthand how brands that invest in smart, strategic PR unlock more than just press mentions — they unlock credibility, trust, market confidence, and long-term business growth.
In this blog, we’ll explore:
- Why PR is now essential for every business
- What a professional PR agency like Digi eRelease actually does
- How to think about ROI when it comes to PR
Why PR Is No Longer Optional for Brands in 2025
Let’s start with a simple question: What do people find when they Google your business name?
If the first few links are paid ads or outdated blog posts, that’s a missed opportunity. Today’s consumers and stakeholders are far more likely to trust third-party validation — think press articles, expert quotes, and earned interviews — than anything your paid marketing says.
Industry Stats You Can’t Ignore:
- 92% of consumers trust earned media over paid advertisements (Nielsen)
- 81% of buyers research a company online before contacting sales (GE Capital Retail Bank)
- 64% of journalists prefer working with PR professionals they know (Muck Rack)
If your brand isn’t being featured or talked about, you may not exist in the minds of potential buyers, investors, or collaborators.
PR isn’t just a megaphone. It’s a magnet. It pulls the right audience in by building emotional and intellectual connections with your brand.
What a PR Partner Like Digi eRelease Actually Does
At Digi eRelease, we don’t just distribute press releases. We act as your strategic storytelling partner, working alongside you to amplify your voice and visibility.
Our Core PR Services:
1. Crafting a Compelling Narrative
We help you define your brand message and create stories that resonate with the media and your audience.
2. Securing Media Coverage
We pitch your story to top-tier journalists across categories — from business and lifestyle to startup and sustainability beats. Our network includes names like India Today, Mint, BW Businessworld, YourStory, and more.
3. Building Thought Leadership
We position your leadership team as trusted experts through interviews, guest articles, podcasts, and more.
4. Reputation & Crisis Management
From social listening to reputation repair and crisis planning, we protect your brand during sensitive times.
5. Data-Driven Campaign Reporting
We deliver monthly performance reports including media reach, backlink value, and traffic/referral impact.
The ROI of PR: What Should Businesses Expect?
Unlike advertising, PR’s power comes from its credibility and long-term value. Here’s how it delivers ROI:
Tangible PR Metrics:
- Increased media mentions
- Boosted SEO via backlinks
- Measurable website traffic spikes post-coverage
- Lead generation and demo requests from earned media
- Engagement from events or webinars powered by PR outreach
Intangible (But Equally Valuable) Benefits:
- Stronger stakeholder trust
- Investor confidence
- Improved employer branding
- Brand recall and word-of-mouth referrals
Real-Life Case Study:
One of our tech startup clients secured 20+ media stories in 3 months with Digi eRelease. This resulted in:
- 2X website traffic
- 40% increase in inbound leads
- 2 strategic partnership deals initiated by investors who saw them in the press
Why Businesses Trust Digi eRelease for PR
Digi eRelease isn’t just another PR agency. We bring the agility of a digital platform combined with the strategy of a full-service communications team.
We offer:
- Strategic messaging development
- National and regional press outreach
- Executive positioning
- Content creation and distribution
- Real-time monitoring and media insights
Above all, we focus on measurable growth — not vanity metrics.
Final Thought: Be Seen. Be Trusted. Be Remembered.
You can’t afford to stay silent or invisible in 2025. Your competitors are already out there, shaping narratives, getting featured, and earning trust.
If you’re building something worth talking about — let us help you make sure the world hears it.
👉 Partner with Digi eRelease and let’s amplify your brand story.
Contact us today to get started.